The holidays are around the corner, and now is the time for business owners to appear to all those holiday shoppers looking for the best gifts. It is a highly competitive time of the year, and business owners work very hard to craft holiday marketing strategies that will help them stand out and increase their sales. There are many things you can do to make sure you also drive sales by appealing to all those holiday shoppers.

Here are four tips that will help you gain exposure and sell more this season:

1.    Plan and Start Early

time-273857_1280Did you know that 20% of consumers start their holiday shopping in September? That’s why starting early may be the best way to tackle the holiday season and get more exposure! SEO can take time to update and refresh rankings, so planning ahead and crafting your content early will help you gain exposure right when holiday shopping starts. You can build a strong holiday marketing strategy by choosing the right keywords, creating the best content, and making appealing ads!

2.    Create a Seamless Mobile Experience

It is no surprise that more and more shoppers choose to do their holiday shopping, read customer reviews, and compare products through their mobile devices. This year, it is estimated that over 45% of online holiday traffic will come from mobile. That is why you should make sure that your website, store, and user interfaces are mobile optimized. Giving shoppers a quick and seamless navigation can be make a difference when choosing to make a purchase.

3.    Build Seasonal Paid Search Campaigns

Paid search is one of the most important ways to increase brand exposure during the holidays. Shoppers constantly search for the best gifts, make product comparisons, and look for the best prices on search engines. That is why ad impressions see a 50% boost during the holidays! Building a seasonal campaign, adding some holiday keywords, and making creative descriptions and headlines can help you stand out, especially if you use holiday sitelinks with a specific holiday landing page!

4.    Use Available Data to Make Strategic Decisionsanalytics-925379_1280

Last year’s data is fully available, and you can use it to make sure you craft the best holiday marketing strategy. Do some research to find out what keywords worked best, how much they cost, and which ones may work well for your products and services. Having this information can help you put together a strategy that will get you in front of holiday shoppers and ensure an increased number of conversions.

Happy selling!