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About Gabriela Lasa

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So far Gabriela Lasa has created 11 blog entries.

Online Marketing Made Easy For Online Merchants

Blog Post 1

Building a beautiful online store is one of the last steps in becoming an online merchant, and it is definitely one of the most exciting. After getting everything else set up, they are finally ready to take their products live and start receiving orders. It can be frustrating, however, to see that the number of visitors is not as high as initially expected. Kliken and Ecwid have partnered to give online merchants the chance to advertise all their products and categories online to get them in front of potential customers that are already looking for their products!

Kliken’s new app on the Ecwid App Market lets online merchants build a campaign in just a matter of minutes. They are able to select what products and categories they want to advertise, and we build smart ads that will get their products and categories in front of the right people. Our engine will fully automate their marketing campaign to make sure they are getting the most out of their marketing budget! Our engine will automatically pause ads for out-of-stock inventory, resume ads for inventory back in stock, and ensure that their budget is distributed more efficiently.

Store owners on Ecwid will be able to:

  • Advertise their store, products, and categories on a major search platform: Their ads will appear on the first page of search results.
  • Reach the right customers: We choose the best keywords and build effective ads that will drive more qualified customers to their store.
  • Save time: Store owners can save hours per week by allowing us to fully automate their marketing campaign.
  • Get the most out of their marketing budget: We run about 50,000 mathematical algorithms that surface the campaign’s best performing keywords to get the best visitors for the store owner’s marketing budget.  

Blog Post 3

About Ecwid
Ecwid was founded in 2009 to enable small businesses to easily add online stores to their existing sites. It is now the world’s most popular ‘add-on store builder’ for small businesses.

Read more our partnership on Small Business Trends here

By |February 18th, 2016|News, Platforms|0 Comments

Kliken Delivers Analytics to Over 1 Million Users!

We are thrilled to announce that Kliken now delivers analytics to over  1 million users across the world! A milestone like this is very important to us, but what really motivates us is the ability to help small business owners reach their own goals.

Our team continues to strive to improve Kliken. We will keep working hard to get a bit closer to helping small businesses across the world thrive in the digital economy.

To all our users: Thank you! It has been a wonderful ride, and we are very grateful that you have given us a chance to be part of your journey.

Cheers!

By |February 18th, 2016|News|0 Comments

What Have We Been Up To?

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We’ve had a very good week so far! We released our new Mobile App, our Display product has seen some great progress (Psst… It’s almost ready!), the White Label demo’s have gone very well, and so much more!

Take a look at some of the things our team got done this week:

Mikayla
– Made changes to the Mobile App page
– Created a mock up for a potential new preview page
– Made changes to purchase FAQ/CSS

Josh
– Added sub-menu to code item
– Added code to update last sync date on the dashboard
– Pre-demo run-through

Ngoc
– Released Android SiteWit App
– Continued working on adding features to the app
– Test the app with James and Chris to fix bug

Great job, team!

By |February 18th, 2016|Inside Kliken, News|0 Comments

Our New Mobile App is Here!

It’s a big day here at Kliken. Our mobile app is now available for iOS and Android!

3 - KeywordsOur team is always looking for ways to improve our products and come up with new tools that will help you get new customers while you focus on growing your business. Small business owners like yourself tend to have very busy schedules and are always on the go. You may not always have time to sit down and check on your campaigns, which is why we are bringing your campaigns right to your smartphone.

Our new mobile app provides an easy and effective way to keep track of your online marketing directly from your smartphone. You can view your website stats, see your best performing keywords, and monitor your spend in just 5 minutes! You will be able to:

–      Keep track of your online marketing campaigns
–      See unique visitor stats for your website
–      View your best performing keywords
–      Check how many people clicked on your ad
–      View your CPC, CPA, and campaign performance
–      Monitor your monthly spend

Instructions

  • Download the mobile app for iOS or Android here
  • Enter the verification code provided on the screen into the mobile app within the hour.
  • Choose and confirm your own PIN code.
  • Choose the account you want to manage.
  • Manage your marketing on the go!

Keep track of your online marketing with ease  – anytime, anywhere.

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Congratulations to our team for all their hard work!

By |February 18th, 2016|Development, News|0 Comments

Digital Marketing Tips for the Holidays

The holidays are around the corner, and now is the time for business owners to appear to all those holiday shoppers looking for the best gifts. It is a highly competitive time of the year, and business owners work very hard to craft holiday marketing strategies that will help them stand out and increase their sales. There are many things you can do to make sure you also drive sales by appealing to all those holiday shoppers.

Here are four tips that will help you gain exposure and sell more this season:

1.    Plan and Start Early

time-273857_1280Did you know that 20% of consumers start their holiday shopping in September? That’s why starting early may be the best way to tackle the holiday season and get more exposure! SEO can take time to update and refresh rankings, so planning ahead and crafting your content early will help you gain exposure right when holiday shopping starts. You can build a strong holiday marketing strategy by choosing the right keywords, creating the best content, and making appealing ads!

2.    Create a Seamless Mobile Experience

It is no surprise that more and more shoppers choose to do their holiday shopping, read customer reviews, and compare products through their mobile devices. This year, it is estimated that over 45% of online holiday traffic will come from mobile. That is why you should make sure that your website, store, and user interfaces are mobile optimized. Giving shoppers a quick and seamless navigation can be make a difference when choosing to make a purchase.

3.    Build Seasonal Paid Search Campaigns

Paid search is one of the most important ways to increase brand exposure during the holidays. Shoppers constantly search for the best gifts, make product comparisons, and look for the best prices on search engines. That is why ad impressions see a 50% boost during the holidays! Building a seasonal campaign, adding some holiday keywords, and making creative descriptions and headlines can help you stand out, especially if you use holiday sitelinks with a specific holiday landing page!

4.    Use Available Data to Make Strategic Decisionsanalytics-925379_1280

Last year’s data is fully available, and you can use it to make sure you craft the best holiday marketing strategy. Do some research to find out what keywords worked best, how much they cost, and which ones may work well for your products and services. Having this information can help you put together a strategy that will get you in front of holiday shoppers and ensure an increased number of conversions.

Happy selling!

By |February 18th, 2016|Marketing, News|0 Comments

Silver Harbor Havanese

Over the past few months, we have been getting to know our users a bit better. It helps us better understand their needs so we can give them the absolute best experience. Their insight helps us improve our products to make sure we help them reach their goals faster.

577567_357654657667756_1750317690_nThis past week we got to know a bit more about Silver Harbor Havanese, a family home Havenese breeder with over 20 years of experience. They strive to produce happy, healthy, and high quality pet Havanese. They work hard to raise these puppies in their family home and believe that everything they do today makes a difference in the dog’s life later.

“I have more than 20 years of experience working with and loving dogs. When I was introduced to the Havanese breed I was totally smitten and bought 2 beautiful females home. Later I added an adorable male and the rest is history.”

Aside from breeding high quality Havanese, they also own and operate Silver Harbor Pet Service since 2007. Their pet services include, but are not limited to, basic training, daily walks, feeding, playing with pets, grooming, and clean-up.

10623807_633603973406155_7222242681729343301_oSilver Harbor Havanese is looking to reach more people interested in the Havanese breed by covering more advertising and marketing areas. They chose to do search marketing to gain higher online exposure and reach people in Illinois, Indiana, Ohio, and Michigan that were interested in getting a Havanese puppy. Silver Harbor Havanese wants to share their love for the Havanese breed with people who are searching for a quality bred, intelligent puppy.

I want to continue building my business as a reputable business providing quality pets for companionship and love.”

When asked about their experience with Kliken so far, they had the following to say,

“We are very happy with Kliken. They offer a lot of expertise and helpfulness.”

Thank you Silver Harbor Havenese for giving us the chance to get to know a bit more about your business and your goals. We will continue to work very hard to help you reach your goals!

Visit their Site
Like them on Facebook

By |February 18th, 2016|Customer Highlight|0 Comments

G&K Fitness Medics

The holidays are a great time to thank all our customers for their business. We have learned a lot from them, and it’s been exciting and very insightful.

G&K Fitness MedicsWe recently got to know G&K Fitness Medics, a fitness equipment sales and service provider to both residential and commercial markets. They opened their doors to Peoria, Illinois and the surrounding areas in 2012.

Ever since they opened their doors, G&K Fitness Medics has been helping people by guiding them in choosing the right fitness equipment, directing them on how to repair their equipment, and giving them tips to motivate them into living a healthy lifestyle. They recently had a website redesign and wanted to achieve a greater web presence.

“With more and more people turning to the Internet to find what they need, it is an absolute must for a business to have a web presence in order to compete and stay in business. We have over twenty years of passionate experience exercising, eating healthy, and researching the industry, so building web presence is a great way to share that experience in an effort to help motivate and direct people wanting to get started with living healthy lifestyle.”

G&K Fitness Medics chose to do search marketing to reach people everywhere that are interested in exercising and living a healthy lifestyle. They want to focus on those that are passionate about health and exercise, and those that are just starting out.

“We hope to be a great website that people can get to easily for fitness and exercise instruction, whether it is for equipment, repairs, or diet and exercise tips. We hope reaching more people will lead to greater sales.”

To help them get to their goal, we like to ask how their experience with Kliken has been so far. This helps us improve our product functionality and their overall experience. When asked about their experience, G&K Fitness Medics had the following to say,

“Kliken has helped us to use a service that we previously had very little knowledge of. With a very user friendly interface we were walked through setting up our first campaign. We immediately noticed an increase in traffic to our website and an increase in service calls. It has greatly expanded our reach, not only with a local web presence but a nationwide web presence. The Kliken dashboard gives us great insight into the traffic that our site is getting, where the traffic is coming from and what people are searching for in our industry. It is a service that is well worth the investment.”

Thank you G&K Fitness Medics for all your insightful feedback and for giving us a chance to learn more about your business. We are very grateful to be a part of your journey and hope we can help you reach your goal.

Visit their site: www.gkfitnessmedics.com/
Like them on Facebook: https://www.facebook.com/GKFitnessMedics   

By |February 18th, 2016|Customer Highlight|0 Comments

Dan Mar Co.

It’s that time of the week again! Learning about our customers and getting feedback from them is great. It gives us the insight we need to constantly improve our product and their experience.

12063631_1024169984269920_2804484792224654416_nWe’d like to introduce you to Dan Mar Co., a food safety company based in Texas that utilizes certified organic direct food additives to control microorganisms and enhance food flavors.

“We provide technical validation steps, in-plant technical support and proven intervention with pathogen control in the food manufacturing industry.”

The small minority-owned business opened its doors in the year 2000 to provide food safety interventions in the industry. The company likes to make sure all business matters are handled with professionalism, integrity and the utmost discretion. Their work has resonated in the industry, and they were recognized and nominated for supplier of the year in 2011!

“At Dan Mar Co., over 80% of our suppliers are small businesses or woman-owned, with 50 employees or less. When you support Dan Mar Co., you support a certified small minority run business.”

Dan Mar Co. realized that in order to market their niche company, they had to find a marketing tool that helped them target their niche customers, such as quality control managers, in a unique way. As a result, Dan Mar Co. chose to market the business online through Kliken. The company is looking to increase sales, get training, and assess product needs.

Thank you Dan Mar Co. for taking the time to tell us your story. We will keep working very hard to help you reach your goals!

Visit their site here
Like their page on Facebook

By |February 18th, 2016|Customer Highlight|0 Comments

Affordable Antiques and Collectables

We love learning about our customers and their businesses. Getting to know them has been fantastic! We try to understand their needs and goals to find ways to ensure their success.

324498_415101671879569_518278054_oWe have the pleasure to work with Affordable Antiques and Collectables, an antique dealer that sells antiques, jewelry, and collectables to the trade and public on market stalls, antique fairs, and online.

“I have been dealing for over five years now, started it with next to nothing. I love the process of buying, researching and selling antiques. Each item is unique and has an engaging back story that is wonderful to learn about. ”

Affordable Antiques and Collectables has a beautiful collection of antiques on its online and eBay stores, and it wanted to build and expand the business in the digital age. The best way to find new customers and drive traffic to its website and stores was to advertise online.

20151006_131339“My goals are to keep attracting sellers of fresh stock to find me and, eventually, have a nice stocked shop on my website. I need to build my business first, so I need more visitors to my site before that happens.”

Affordable Antiques and Collectables is targeting potential customers who have an interest in buying or selling antiques. It has a special interest in attracting estate agencies, will and family lawyers, people needing house clearance services and people who are downsizing and wanting to get rid of items.

Thank you Affordable Antiques and Collectables for sharing your story with Kliken, we are very grateful to be a part of your journey!

“Antiquities are… some remnants of history which have casually escaped the shipwreck of time.” – Francis Bacon

Visit their website: http://www.affordableantiquesandcollectables.co.uk/
Like them on Facebook: https://www.facebook.com/affordableantiquesandcollectables

By |February 18th, 2016|Customer Highlight|0 Comments

Painting UR Way

QYjK_OkQ (1)We love getting to know our customers, getting their feedback, and helping them grow their business. They are so great that we want you to get to know them too!

We’d like you to meet Painting UR Way, a family-owned and operated business in Anaheim Hills, California, that offers a new way to relax, socialize, and explore your inner creativity with friends and family. Their artists guide you through a step-by-step process of re-creating a work of art, while you add your own stroke of individuality. The great thing is, no artistic talent or training is required.

They opened their doors for their first painting session on January 31, 2015. Along with the continued and unending support of family members and friends, the matriarch of the family, Amelia Huckabee, and her three children: Jessica, Nicholes and Ondriah run the day-to day-operation of the business.

The Corona, California-based family takes great pride in bringing to Anaheim, California an amazing entertainment venue that allows its patrons creative and artistic expression.

It’s less about learning how to paint and more about relaxation, social interaction and self-expression. We provide everything: paint, aprons, canvas, as well as beverages for sale. You leave with your own work of art – without any stress or mess.

11822815_924351697624077_2444138075968226113_nPainting UR Way has just recently decided to market their business online. Although their business has been steadily growing, they want an avenue that would help them reach a wider audience of customers.

We have customers who live in the city around the block who still comment they didn’t even know we were here. We have to reach those customers to get them in the door.

Their focus is on giving their customers a relaxing and entertaining experience. They target individuals over 21 in Orange and Riverside Counties who are interested in a unique entertainment experience.

We like to gather as much feedback as we can to make sure they have the best experience. When asked about their Kliken experience so far, Painting UR Way had the following to say:

My experience has been limited. I just added the app last week. I do like the stats screen and I am looking forward to seeing how the campaign we have going adds traffic to our website and in turn drives customers into our studio.

Thank you, Painting UR Way, for taking the time to tell us about your business. We are very grateful to have you on board and to be part of your exciting journey!

If you are in the Anaheim Hills area, don’t forget to visit them for a great painting experience!

Visit their website: http://www.paintingurway.com/
Like them on Facebook: https://www.facebook.com/paintingurway/
Follow them on Twitter: https://twitter.com/paintingurway

By |February 18th, 2016|Customer Highlight|0 Comments
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