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Online Marketing Made Easy For Online Merchants

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Building a beautiful online store is one of the last steps in becoming an online merchant, and it is definitely one of the most exciting. After getting everything else set up, they are finally ready to take their products live and start receiving orders. It can be frustrating, however, to see that the number of visitors is not as high as initially expected. Kliken and Ecwid have partnered to give online merchants the chance to advertise all their products and categories online to get them in front of potential customers that are already looking for their products!

Kliken’s new app on the Ecwid App Market lets online merchants build a campaign in just a matter of minutes. They are able to select what products and categories they want to advertise, and we build smart ads that will get their products and categories in front of the right people. Our engine will fully automate their marketing campaign to make sure they are getting the most out of their marketing budget! Our engine will automatically pause ads for out-of-stock inventory, resume ads for inventory back in stock, and ensure that their budget is distributed more efficiently.

Store owners on Ecwid will be able to:

  • Advertise their store, products, and categories on a major search platform: Their ads will appear on the first page of search results.
  • Reach the right customers: We choose the best keywords and build effective ads that will drive more qualified customers to their store.
  • Save time: Store owners can save hours per week by allowing us to fully automate their marketing campaign.
  • Get the most out of their marketing budget: We run about 50,000 mathematical algorithms that surface the campaign’s best performing keywords to get the best visitors for the store owner’s marketing budget.  

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About Ecwid
Ecwid was founded in 2009 to enable small businesses to easily add online stores to their existing sites. It is now the world’s most popular ‘add-on store builder’ for small businesses.

Read more our partnership on Small Business Trends here

By |February 18th, 2016|News, Platforms|0 Comments

Kliken Delivers Analytics to Over 1 Million Users!

We are thrilled to announce that Kliken now delivers analytics to over  1 million users across the world! A milestone like this is very important to us, but what really motivates us is the ability to help small business owners reach their own goals.

Our team continues to strive to improve Kliken. We will keep working hard to get a bit closer to helping small businesses across the world thrive in the digital economy.

To all our users: Thank you! It has been a wonderful ride, and we are very grateful that you have given us a chance to be part of your journey.

Cheers!

By |February 18th, 2016|News|0 Comments

What Have We Been Up To?

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We’ve had a very good week so far! We released our new Mobile App, our Display product has seen some great progress (Psst… It’s almost ready!), the White Label demo’s have gone very well, and so much more!

Take a look at some of the things our team got done this week:

Mikayla
– Made changes to the Mobile App page
– Created a mock up for a potential new preview page
– Made changes to purchase FAQ/CSS

Josh
– Added sub-menu to code item
– Added code to update last sync date on the dashboard
– Pre-demo run-through

Ngoc
– Released Android SiteWit App
– Continued working on adding features to the app
– Test the app with James and Chris to fix bug

Great job, team!

By |February 18th, 2016|Inside Kliken, News|0 Comments

Our New Mobile App is Here!

It’s a big day here at Kliken. Our mobile app is now available for iOS and Android!

3 - KeywordsOur team is always looking for ways to improve our products and come up with new tools that will help you get new customers while you focus on growing your business. Small business owners like yourself tend to have very busy schedules and are always on the go. You may not always have time to sit down and check on your campaigns, which is why we are bringing your campaigns right to your smartphone.

Our new mobile app provides an easy and effective way to keep track of your online marketing directly from your smartphone. You can view your website stats, see your best performing keywords, and monitor your spend in just 5 minutes! You will be able to:

–      Keep track of your online marketing campaigns
–      See unique visitor stats for your website
–      View your best performing keywords
–      Check how many people clicked on your ad
–      View your CPC, CPA, and campaign performance
–      Monitor your monthly spend

Instructions

  • Download the mobile app for iOS or Android here
  • Enter the verification code provided on the screen into the mobile app within the hour.
  • Choose and confirm your own PIN code.
  • Choose the account you want to manage.
  • Manage your marketing on the go!

Keep track of your online marketing with ease  – anytime, anywhere.

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Congratulations to our team for all their hard work!

By |February 18th, 2016|Development, News|0 Comments

Digital Marketing Tips for the Holidays

The holidays are around the corner, and now is the time for business owners to appear to all those holiday shoppers looking for the best gifts. It is a highly competitive time of the year, and business owners work very hard to craft holiday marketing strategies that will help them stand out and increase their sales. There are many things you can do to make sure you also drive sales by appealing to all those holiday shoppers.

Here are four tips that will help you gain exposure and sell more this season:

1.    Plan and Start Early

time-273857_1280Did you know that 20% of consumers start their holiday shopping in September? That’s why starting early may be the best way to tackle the holiday season and get more exposure! SEO can take time to update and refresh rankings, so planning ahead and crafting your content early will help you gain exposure right when holiday shopping starts. You can build a strong holiday marketing strategy by choosing the right keywords, creating the best content, and making appealing ads!

2.    Create a Seamless Mobile Experience

It is no surprise that more and more shoppers choose to do their holiday shopping, read customer reviews, and compare products through their mobile devices. This year, it is estimated that over 45% of online holiday traffic will come from mobile. That is why you should make sure that your website, store, and user interfaces are mobile optimized. Giving shoppers a quick and seamless navigation can be make a difference when choosing to make a purchase.

3.    Build Seasonal Paid Search Campaigns

Paid search is one of the most important ways to increase brand exposure during the holidays. Shoppers constantly search for the best gifts, make product comparisons, and look for the best prices on search engines. That is why ad impressions see a 50% boost during the holidays! Building a seasonal campaign, adding some holiday keywords, and making creative descriptions and headlines can help you stand out, especially if you use holiday sitelinks with a specific holiday landing page!

4.    Use Available Data to Make Strategic Decisionsanalytics-925379_1280

Last year’s data is fully available, and you can use it to make sure you craft the best holiday marketing strategy. Do some research to find out what keywords worked best, how much they cost, and which ones may work well for your products and services. Having this information can help you put together a strategy that will get you in front of holiday shoppers and ensure an increased number of conversions.

Happy selling!

By |February 18th, 2016|Marketing, News|0 Comments
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