How does the engagement index work?
The Kliken engagement index measures a visitors engagement on your website. It analyzes the amount of time spent on your site, how many pages they viewed, and how they interacted with it. It takes into consideration conversions and purchases to show you how engaged each visitor was.
What kind of marketing efforts are being tracked?
Every single one! Kliken looks at how visitors get to your site, that being from organic results, paid results, social media, display or email. You will know exactly what marketing efforts are bringing visitors to your site.